Think bigger.
See beyond incremental improvement toward ideas that can reshape entire markets.
We partner with ambitious builders creating enduring companies whose impact can be measured in billions.
↓01 / Thesis
What looks impossible is often just early. We back the people who think bigger, bet longer, and keep going until the world catches up.
See beyond incremental improvement toward ideas that can reshape entire markets.
Build for enduring consequence, making decisions that compound over decades.
Keep going through ambiguity, resistance, and the hard work between vision and reality.
02 / Selected companies
Companies built, backed, and supported.
03 / About
Hooman Radfar leads 10e9. He co-founded AddThis, helped lead it through its acquisition by Oracle, and is now co-founder and CEO of Collective and a Venture Partner at Expa.
Across two decades, he has built products reaching more than two billion people, created systems that manage more than $1.5 billion in business finances, and raised and deployed more than $500 million in capital.
Every consequential company begins as an act of imagination and endures through conviction. We’re here to back those willing to make it happen.